A little bit of my story
My name is Noelia Battista. I live as a family with my husband and two children. I studied at the UBA (University of Buenos Aires), where I was also a teacher for many years, and I trained as an interdisciplinary designer. I was born in the neighborhood of Mataderos, surrounded by a lot of leather culture and craftsmanship. I grew up running through the corridors of my grandfather's factory, smelling the scent of wood and admiring the passion for handcrafting from a very young age.
During 2014 and part of 2015, my husband and I traveled the world, searching for a product or an idea that would inspire me when I returned home. However, what inspired me the most was identifying the typical things produced in each country that locals were proud of. I realized that leather is a material we produce in Argentina and one for which we stand out globally. Consequently, I changed my plan, and instead of bringing a new idea to Argentina, I decided to take the best of our country to the rest of the world.
Beginning of the brand
At the end of 2019, my cousin Lucas, who already had his leather goods workshop, proposed that we work together on a new project, and that's how CASIA was born. From the beginning, I knew I wanted to make natural leather pieces without modifying them and go back to the origins of handmade production. When we found a tannery that works with the original tanning technique, without using chrome or polluting substances, the idea was fully realized.
The concept of the brand is born a little bit from my personal process of accepting and valuing myself as I am. The same thing happens with natural leather objects. Each one has its destiny, its own marks, its own irregularities of craftsmanship, which gives them a unique character. At CASIA, we admire the natural evolution of objects over time, those in which we can appreciate their history and way of life, which are our own.
We seek to work in a cheerful environment, and we want to transmit that to those who buy from us.
We want a brand that takes care not only of the manufacturing process but also of every hand that goes through them. Since our motto is to take care of the process from manufacture to the encounter with its owner, we aim for a lasting, ethical, and honest link.
I firmly believe that the future of the clothing industry is more conscious and sustainable. The consumer no longer blindly follows the rules of fashion and disbelieves in the magical promises or the unreal value that products bring. We want to be part of the brands that do not underestimate their customers. Nobody is more or less because of what they wear. We believe in the enjoyment of natural materials, simple shapes, slow consumption of well thought out, durable, and quality pieces.
In addition, with each purchase, we help reforest the native forests of our country. We have already planted many CASIA trees over the years, and we think it's important to give back to nature a little bit of everything it gives us.
Currently, we sell our products both in Argentina and around the world. Seeing someone with one of our pieces in another country is a source of great joy for us.
